Healthcare Marketing is Different

Healthcare marketing is definitely complex and it’s heavily regulated compared to most industries, but those complications are what make it so powerful.

 

When you build  your creative campaigns with a user journey and empathy scale you’re not just driving clicks, impressions or conversions. You’re helping people make some of the most important and emotional decisions of their lives. And that is a very noble approach to marketing, branding and healthcare promotion.

 

Understanding compliance regulations and patient and provider engagement strategies is key. Keeping your ad campaigns and digital properties healthy and avoiding content bans are integral.

 

We integrate data-driven paid search, geotargeting, retargeting, social ads, sales tools and direct approaches to reach healthcare audiences. We do this by combining creativity, technology and AI-driven insights.

 

Complex audience targeting of consumers, physicians, urgent care facilities, payers and procurement within hospital systems all have very different wants and needs and require approaches that avoid privacy regulations and blockers of strict regulatory compliance.

 

Being clear, direct and highly relevant will help all of your healthcare strategies. Keep your claims medically accurate and avoid promised outcomes.

 

Oh, and develop world-class creative with intrigue and sensitivity to deliver informative content that builds long-term trust and works to improve peoples lives. Simple, see some of our latest examples of data-driven strategies in action below.